Available for new projects
Kurosawa monogram

KUROSAWA

Product Designer, Art Director & Dreamer
Featured Projects

Cases with scalable design systems, interfaces and unforgettable campaigns.

Kurosawa Design System — processo de criação do monograma
Ver Case ↗
Kurosawa Design System
Sistema de design completo: brand identity, tokens, componentes e templates. Do zero ao produto.
BrandDesign System2025
iCarros Rebranding
Ver Case ↗ 🥉 LAD · PBD
iCarros — Rebranding & DS
Reposicionamento completo de marca + design system para o maior marketplace automotivo do Brasil. Grupo Itaú.
BrandDesign SystemUXItaú · 2023
Viva Klabin
Ver Case ↗
Viva Klabin — Intranet
Lançamento da intranet da maior produtora de papel do Brasil, com campanha em Stand-Up Comedy.
Art DirectionUXHavas · 2016
ibis Grandes Histórias
Ver Case ↗
ibis Hotels — Grandes Histórias
Campanha 360° veiculada no MasterChef: filme 30", pílulas sociais e mídia impressa.
TV NacionalArt DirectionHavas · 2015
B2C
App Financeiro B2C
Case em elaboração — experiência mobile com foco em acessibilidade e conversão.
Em breve
About Rafael Behind
Rafael Kurosawa

Acredito que produtos digitais devem ser tão emocionalmente ressonantes quanto funcionais. Minha filosofia une Direção de Arte ao UX, conectando negócios à indústria criativa.

Com experiência em agências (Havas, Isobar) e liderando no Itaú Unibanco como Group Design Manager, meu foco é colaboração e comunicação contínua.

Arsenal Técnico
Visual / Art DirectionEspecialista · 12+a
UX Design & StrategyEspecialista · 6+a
Client CommunicationAvançado · 8+a
EnglishFluente · C2
Impact & Results

Numbers that tell the story behind the craft.

+40%
+40%
Avg. conversion increase
2.5x
2.5×
Retention rate improvement
12+
12+
Years of experience
50+
50+
Projects delivered
Awards & Recognition

Recognized by the industry

Selected for excellence in design and visual communication across Latin America.

Rafael Kurosawa na cerimônia do LAD Awards 2024 em Fortaleza
Bronze
LAD 2024
Latin American Design Awards LAD

Bronze · LAD Awards 2024

Bronze in Digital Design at the leading design award in Latin America — 6th edition held in Fortaleza, Brazil. Project: iCarros Rebranding.

Category Digital Design
Medal Bronze
Location Fortaleza, CE
View award
iCarros Rebranding — Bronze no Prêmio Brasileiro de Design 2023
Bronze
PBD 2023
Prêmio Brasileiro de Design PBD

Bronze · PBD 2023

Bronze in Digital Design at the Brazilian Design Awards 2023. Project: iCarros Rebranding — Itaú group. One of 6 awarded projects from Itaú that edition.

Category Digital Design
Medal Bronze
Project Rebranding iCarros
Professional Experience

Where I've worked

12+ years designing digital products, brand systems and strategic experiences across Brazil's largest companies.

Itaú Unibanco
2017 – Present
Group Design Manager
Empréstimos com Garantia de Patrimônio
2025 – Present

Leading design strategy for Itaú's Home Equity lending product — one of the bank's strategic bets for asset-backed credit. Overseeing end-to-end experience across acquisition, onboarding, and portfolio management for high-value clients.

Lead Designer — iCarros
iCarros · Itaú Group
2022 – 2025

Led the complete rebranding and design system rebuild of iCarros — Brazil's largest automotive marketplace. Coordinated 6 proprietary Figma libraries, aligned squads across product and engineering, and delivered a new UX architecture recognized at LAD Awards 2024 and PBD 2023.

🥉 LAD 2024 🥉 PBD 2023
Senior Product Designer — Cartões
Itaú Unibanco
2020 – 2022

Designed end-to-end experiences for Itaú's credit card product lines — one of the bank's highest-volume digital journeys. Worked across discovery, prototyping, and delivery with multidisciplinary squads.

Marketing Specialist
Itaú Unibanco
2019 – 2020
Design Thinking — Projects & Processes
Itaú Unibanco
2017 – 2019
Havas
2015 – 2017
Art Director
2015 – 2017

Led art direction for major Brazilian brands including Klabin's intranet launch — Brazil's largest paper company, and the ibis Hotels 'Grandes Histórias' national campaign alongside MasterChef Brasil — delivering print, social media, and a 30" TV film with prime-time broadcast placement.

Naked
2015
Art Director
2015
Isobar
2013 – 2014
Art Director
2013 – 2014
Education
Istituto Europeo di Design
Postgraduate · Innovation & Future Thinking
São Paulo · 2016
IED Barcelona
Summer Course · Innovation & Future Thinking
Barcelona · 2016
Mackenzie
Bachelor of Design · Visual Programming
São Paulo · 2006
View full profile
Let's work together?

Open to product design, systems and art direction projects.